Your voice is your most valuable asset. Protect it.
Â
“This checklist completely changed how I look at content. It showed me the exact signs that my writing was sounding generic — and how to fix it. Now my content feels sharper, more human, and aligned with my brand.”
— Kat Coate, Lawyer-turned-Copywriter
Get the Free ChecklistWhat's Inside
The 5 most common signs your content sounds like generic AI.
Before-and-after examples of AI vs. brand-led writing.
The “Human Test” you can apply to every piece of content.
How to train AI tools to write in your unique voice.
The Transformation
Protect your brand voice
Make sure your content sounds like you, not like everyone else.
Spot the tells of bad AI
Learn the signs of generic, soulless copy before it goes live.
Stand out with clarity
Create words that carry identity, taste, and trust in a crowded market.
Feel proud to hit publish
Know that every piece of content reflects your vision, not a bot’s.
Keep your brand human in an AI world.
Â
You’ve seen it everywhere: content that’s flat, lifeless, and forgettable. It doesn’t sound like anyone, because it was written by no one. But your brand is different. It carries a voice, a vision, a perspective worth protecting.
This guide shows you how to tell the difference between generic AI copy and content that holds identity and taste. You’ll walk away able to spot the difference and keep your brand voice in tact.
You’ll feel proud to hit publish, knowing your audience hears you in every word.
Why It Matters
Â
Your voice is your most valuable asset. Protect it. Refine it. Train it. This guide shows you how to use AI without losing yourself in the process.
Why Download This Checklist?
Built from years of brand strategy work with creatives and founders.
Designed for leaders who want clarity and authenticity, not shortcuts.
Free to download, yours to keep.
Meet Your Teacher
Â
Tessa Carranza-Hawthorn is a Lawyer, Podcaster, Copywriter and Brand Strategist who doesn’t believe in square pegs or round holes. Her guiding philosophy is that with a pinch of creativity, everything is available to us. We just need to seek, source and get moving.
Tessa has worked as In-House Counsel at LocalAgentFinder, Head of Legal & Ops at Luna (Australia's first Startup Studio, an advisor to TedXMelbourne and, now, Founder of Word.Haus.
Testimonials
“This checklist completely changed how I look at content. It showed me the exact signs that my writing was sounding generic — and how to fix it. Now my content feels sharper, more human, and aligned with my brand.”
––
Kat Coate, Lawyer-turned-Copywriter
Â
“Tessa’s background shines through in this guide. It’s clear, practical, and strategic without ever losing the creative touch. It’s the perfect resource if you want to use AI without losing your voice in the process.”
––
Isabella Royce, Lawyer-turned-Copywriter
Does This Sound Like AI?
Download the checklist and make sure your content sounds like you and not like a bot.
