Stop selling your hours.
Start charging for your talent.
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“I wish I had this guide when I first left law. It’s not just about the rates, it’s about shifting how you think about your worth. Tessa makes the whole process of pricing feel grounded and doable, which has been invaluable for building my freelance business.”
–– Isabella Royce, Lawyer-turned-Copywriter
Get the Free GuideWhat's Inside
Current freelance rates across creative industries (copywriting, design, web development and brand strategy).
A breakdown of hourly, daily, and project rates.
How to identify and sell your “unfair advantage”.
The mindset shifts you need to raise your prices with clarity and confidence.
Practical tips on proposals, discounts, rush rates, and more.
The Transformation
Clarity over confusion
Know exactly what to charge instead of fumbling when clients ask your rate.
Permission to take up space
Finally see your skills reflected in the value you put on your work.
Confidence in every proposal
No more apologising for your prices or underselling your time.
Freedom to build on your terms
When you stop guessing your worth, you can start designing your career.
Stop guessing. Start earning what you’re worth.
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You’ve been undercharging, apologising for your rates, or avoiding the money conversation altogether. This guide gives you more than numbers — it gives you the courage to take up space in your own business.
You’ll feel the difference the moment you send your next proposal. Clarity replaces doubt. Confidence replaces apology. You’ll finally see your skills reflected in the prices you charge, and clients will too.
Most freelancers undercharge because they’ve only ever been told to set an hourly rate. But your value isn’t measured in minutes. It’s measured in the outcomes you create, the originality you bring, and the transformation your work delivers.
This free guide doesn’t just hand you numbers, it gives you the mindset and strategy to price with confidence. Inside, you’ll find real market rates in Australia for copywriters, designers, web developers and brand strategists, plus practical steps to shift from “time for money” thinking into value-based pricing that actually sustains your business.
Why It Matters
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You deserve more than side-hustle money. This guide shows you how to step into your worth, structure your offers with authority, and start building a business that pays what your work is actually worth.
Why Download This Checklist?
Created by a lawyer-turned-brand strategist who’s built a profitable creative business from scratch.
Grounded in both lived experience and professional expertise: legal, strategic, and creative.
100% free resource, no strings attached.
Meet Your Teacher
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Tessa Carranza-Hawthorn is a Lawyer, Podcaster, Copywriter and Brand Strategist who doesn’t believe in square pegs or round holes. Her guiding philosophy is that with a pinch of creativity, everything is available to us. We just need to seek, source and get moving.
Tessa has worked as In-House Counsel at LocalAgentFinder, Head of Legal & Ops at Luna (Australia's first Startup Studio, an advisor to TedXMelbourne and, now, Founder of Word.Haus.
Testimonials
 “The Pricing Guide gave me the confidence to finally raise my rates. Seeing real numbers (backed by Tessa’s professional background) reassured me that I wasn’t just making it up. I now pitch my value without second-guessing.”
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Kat Coate, Lawyer-turned-Copywriter
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 “I wish I had this guide when I first left law. It’s not just about the rates, it’s about shifting how you think about your worth. Tessa makes the whole process of pricing feel grounded and doable, which has been invaluable for building my freelance business.”
––
Isabella Royce, Lawyer-turned-Copywriter
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Price Your True Value: A Guide for Creative Freelancers
Download your free Pricing Guide and start charging what your work is truly worth.
